BMW / Seamless
Connectivity is key for car brands, but in people's digital routine, BMW is not yet top of mind. How can we change that?
We created a series of fast-paced animations that stand out through seamless transitions, emphasizing how smoothly the
app can digitally solve people's everyday life situations. Together with the animations, we created three similarly looking,
minimalistic print/digital ads and a microsite that will better advertise the key features of BMW's Connected driving assistant.