FCB HEALTH - R.I.P. Rappers

The campaign #RIPRAPPERS mourns opioid-crazy artists while they are still alive. We create murals in the streets and obituaries in music magazines. When the stunned Hip-Hop community goes on our website, they learn more about the drug's deadly side effects. And we encourage them to send the rappers a powerful message:
Stop glorifying opioids!
One Show - Merit
ADC Global - Merit
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