Nike - Audacity & Happiness

In Brazil, football (soccer) is considered a religion.
Everyone plays it and there isn't a soul that doesn't love or believe in it.
Nike, in collaboration with Neymar and the artist Bruno Big have created
a specially designed limited edition of cleats. They are based on Neymar's
tattoos that symbolize Audacity and Happiness.

The campaign revolves around the dedication of Brazilian children and young
boys to doing one thing incredibly well - playing football. They have the audacity
to ignore poverty and the conditions in which they live, in order to make their
dream come true and become the unseen stars driven only by happiness.
© | Stefan Rotaru | Art Director | Paris