SONNET - Insurance Made Easy

We created a series of animated online films focusing on typical insurance scenarios. By digging into our audience's minds,  we reveal how confusing, difficult and time consuming getting insurance is. Through the use of pop culture, visual queues like memes and GIFs, we made it easier for Millennials to identify Sonnet's strengths with humor and language they use and understand in the online environment.
One Show - SILVER Pencil
ADC Global - Merit
© | Stefan Rotaru | Art Director | Paris